Since our inception in 2018, our mission as a clothing brand has been to craft garments that not only highlight but also address social and ecological issues. From the very beginning, we’ve aimed not just to raise awareness about these critical concerns but to actively contribute to their resolution by supporting charities. As a testament to our commitment, we have donated all of our profits to various charitable organizations to date. This year, we have set a specific goal to support a kindergarten in Agia Sofia, Thessaloniki, Greece. A portion of our profits will be dedicated to assisting this institution, which currently provides for 104 children up to 6 years old under extremely challenging conditions. In a world where governmental aid is increasingly scarce, it falls upon us, the community, to step in as the catalyst for change. We have already contributed by purchasing some toys, recognizing the pressing need for basic amenities. 

Our Vision

However, our vision extends beyond temporary fixes; we are committed to making a substantial, step-by-step difference. We plan to share every stage of our journey, encouraging open communication with anyone interested in learning more about how they can contribute more effectively. We hold the firm belief that true change begins with the youngest members of our society. Children are not only the heart of our communities but also the bearers of our future. By supporting their growth and well-being, we are investing in a brighter, more equitable world for all.

Giving Back to the community

A portion of our profits will be dedicated to assisting this institution.
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Location

Chup Clothing born in the heart of Thessaloniki.