Since our inception in 2018, our mission as a clothing brand has been to craft garments that not only highlight but also address social and ecological issues. From the very beginning, we’ve aimed not just to raise awareness about these critical concerns but to actively contribute to their resolution by supporting charities. As a testament to our commitment, we have donated all of our profits to various charitable organizations to date.
LOST HEARTS LINE
100% of the profits from this line are being donated to a kindergarten in Agia Sofia in Thessaloniki.
Every heart embroidered on this piece of clothing is dedicated to the 57 souls that were lost at the horrific railroad accident in tebi greece due to negligence and political impunity.
IN FEBRUARY 2023, GREECE WAS SHAKEN BY A TRAGIC INCIDENT NEAR THE TEMPI VALLEY, WHERE A DEVASTATING TRAIN COLLISION OCCURRED. THIS HEARTBREAKING EVENT NOT ONLY HIGHLIGHTED CONCERNS REGARDING RAILWAY SAFETY BUT ALSO BROUGHT THE NATION TOGETHER IN MOURNING AND SOLIDARITY. AS THE COMMUNITY AND THE COUNTRY AT LARGE SEEK HEALING AND JUSTICE, THE TEMPI TRAIN INCIDENT REMAINS A SOMBER REMINDER OF THE PRECIOUSNESS OF LIFE AND THE CRITICAL IMPORTANCE OF SAFETY IN ALL ASPECTS OF TRANSPORTATION.POLITICIANS RESPONSIBLE FOR THE INCIDENT HAVE NOT YET BEEN ACCUSED OF CRIMINAL LIABILITY BECAUSE OF THEIR IMPUNITY.
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This year, we have set a specific goal to support a kindergarten in Agia Sofia, Thessaloniki, Greece. A portion of our profits will be dedicated to assisting this institution, which currently provides for 104 children up to 6 years old under extremely challenging conditions. The children are accommodated in a single large container, with access to only one WC and very few toys and resources. Despite the lack of government support, Mrs. Rodi Kavouni, the kindergarten teacher, tirelessly strives to make a difference in these children’s lives. In a world where governmental aid is increasingly scarce, it falls upon us, the community, to step in as the catalyst for change. We have already contributed by purchasing some toys, recognizing the pressing need for basic amenities.